Although user-generated traffic is not a new concept, it certainly is an essential part of websites and apps their future traffic supply and traffic generation.
Without it, website and app owners will find it increasingly difficult to drive new traffic to their pages and signup forms, because social media platforms and search engines are prioritizing paid advertisements over free commercial content in their news feeds and search results.
In the case of search engines, especially Google, algorithms are also ranking content differently than before when it comes to keywords. For Google, keywords are considered less relevant today and this only benefits the biggest corporations because they have the means to drown out the content of (small) competitors.
What is User-Generated Traffic?
In general, user-generated traffic is website or app traffic that is generated by members of a website, an app or a platform.
At Winning Ads, our members visit pages from other members and advertisers, in return for views for their own pages.
Our members also exchange banner views and banner impressions because banner advertising is still, and will always be, a very efficient way to increase brand awareness, for instance.
Full-page advertisements and content promotion, on the other hand, obviously put the focus on the actual content.
Why is This Powerful?
When a member is surfing for credits/page views at Winning Ads, your content is instantly served to the member on his or her screen. This means that the message or content that you want members to see has the potential to instantly grab the person’s attention. Whether you can also trigger an interest in your content or message depends mainly on how it is presented to the person.
There are various scenarios that illustrate the power of this kind of traffic generation and the element of surprise:
- A member may not have been aware of your brand, product or service at all, and would likely never have came across any of it on his/her own using search engines
- A member may not be aware that your product or service can make his or her life, or work, easier and more efficient
- A member may have completely different interests in life than you, until you presented your content or creations in that specific way that made him or her consider other perspectives and interests
The result is that, when your content is presented in the right way, you will generate more signups for your service, more sales of your products and more readers and listeners for your publications and broadcasts.
Because Winning Ads attracts a broad user base, you will also be able to tap into new audiences by using our manual traffic exchange and advertising platform.